It’s not easy for a sponsor to get noticed on a festival, especially when the sponsor is a bank. KBC wanted to put a smile on the faces of the visitors of the different festivals. Namely Rock Werchter, TW Classic, Werchter Boutique and Pukkelpop. We had to give a positive connotation to KBC and make sure that it is seen as a bank that has a positive place in this world. In other words: KBC wanted to be the talk of the festival!
We responded to the trend within the music-culture. Vinyl is back in. So we changed the booth on the festival ground into an old classic turntable. Real classy, cool looking. Then we invited people to participate in a cool music quiz. The only thing they had to do was to find the title of the song by running, in the right pace, on our XXXL old school turntable. The pace of the runner determined the pace of the music.
There were NO gadgets to win, the only give away was ‘the fun of the experience’ and it worked. All day long there was a waiting line in front of our KBC booth. Besides the experience, the visitors could also help a good cause. Because for every time they ran on the turntable, KBC donated 1 euro to ‘Run to walk again’.
• Exactly 11.007 visitors participated our ‘Run to Rock booth’ in 9 days. That’s almost 2 participants every minute!
• ‘Run to walk again’ collected 11.OO7 euro for their cause.