Examining Ethias’ brand DNA we found that during the past 100 years, our client has always done everything to make all things related to insurance as easy and efficient as possible.

Purchasing an insurance online, an app to declare a car crash, roadside assistance within 30 minutes… These are just some of their continuing efforts to make sure Ethias clients can keep smiling as often as possible.

And it is scientifically proven: the more you smile, the longer you live.

The new baseline ‘Smile Assured’ was teased by exhibiting the world’s most famous smile on the KMSK in Antwerp and will now be launched on TV, print and social media.