In a new campaign, Lidl is showing off its freshly baked bread. Because not only does Lidl’s bread come at the sharpest price, it’s also top quality. And such quality soon makes you creative, a perfectionist and even a conductor. Or at least more or less...
The campaign runs in the month of September and can be seen on TV, online video and online displays. In (D)OOH, Lidl plays with the codes of the classic ‘packshot’ featuring a sharp-cut bread explosion.