Take a look at our best work over here. And yes, we left out our worst work.
A fresh campaign to start the new school year! And when you say school, Lidl says bread. Freshly baked bread that is at a price so sharp you can cut your fingers on it. No crust on this campaign dough, we just loaf it.
Can you really trust your neighbour? Especially with a name like Rudy?! Mediahuis doesn’t think so. Better take “De GemeenteStemtest” so you know who to vote for and what they stand for.
Telecom operators dropping their prices. Nice. But a telecom operator dropping its prices from a plane together with an epic stuntman… Hey! Now that’s cool! Let’s see Tom Cruise do it in his next film.
Belgium. Home of the cycling classics. But also culinary classics! Why not combine the two? Cycling in Flanders proudly presents: the Beef Stew Energy Gel. Sounds yummy, tastes yummy. But ok, it looks a bit like sh*t.
If you want to invest in BBDO, click on this link. Or you can invest with Bolero, an online investing app that makes it a whole lot easier for everyone. Even for those who think that you can buy a teddy bear on the bear market.
Hey ChayGPT: act like a copywriter and write a short sentence explaining why we still need professional workers to do the job instead of relying on AI to do it for us. Base your answer on the billboard case of Impact.
Feeling good about your own body is important. Especially for young people. ZEB embraced this idea and launched S3LFLOVE COD3S, because confidence is your best outfit. Lov3 1t!
Relaunching a unique National Lottery brand like ‘Win For Life’ requires something special. Something vibrant. With lots of colour! And an earwurm that sticks in your head. Again. And AGAIN. So pop-out with your parrot out!
Rebranding a major Belgian bookshop brand is not something you do every day. Well, maybe you don’t. At BBDO it’s a piece of cake. Because we’re wise beyond our years. Like an owl. Wait for it…
Blind getrouwd. Blind gekocht. What’s next: Blind gesprongen? Exactly. VDABBDO saw their opportunity to combine two interesting things: programmes that start with “blind” and looking for a new career. A new television hit was born!
Drinking and driving shouldn’t mix. Ever. To remind beer lovers of this fact, Jupiler created a special beer glass made from the shards of broken windows from alcohol-related car accidents. Raise your glass to 0.0%!
Nina Derwael is one of Belgium’s best athletes. But being the best takes a lot of work. And a lot of plaster. Baloise created a unique tribute to her using only these plasters. 33.246 of them. Imagine being the artist who had to stick them on. Ouch.
Nobody’s perfect, so what? Lidl celebrates this idea with a campaign that puts the spotlight on “perfect” family dishes. Because family makes everything perfect. Too cheesy? So what.
Smoking kills. Especially in Fortnite! Kom Op Tegen Kanker has brought to life a monster that combines all the hidden threats of smoking and dropped it into Fortnite. No way you can defeat it alone, but together you might stand a chance.
Can you smell it? Smells like the opening of the biggest perfumery in Belgium. To lure you in, INNO used augmented reality to bring the façade of the store to life with a lush floral scene. Flower power, yeah!
Human contact is becoming an increasingly rare thing in the insurance world. That’s why P&V puts its advisors at the centre of the customer experience. So whatever your story, they will listen with empathy and attention. Come on, what’s your craziest story?
There are times in life when you wonder if what you're doing is a good idea. Is it a good idea to get that tattoo? Or to get another biscuit? With Céréal, the biscuits are healthy and have no health implications, so enjoying life is obviously a good idea.
Did you know… that racing drivers don’t blink for several minutes? Peugeot launched a challenge to compete with the drivers. How long can you watch the track without blinking? Let’s start: 3, 2, 1... GO!
Pikachu, I choose you! Maybe not the smartest option for the next election. GVA and ATV agree: don’t let someone else choose for you and your future. Vote for yourself. Vote Charmander.
Decathlon believes that everyone should have access to sport. So they provided 6 inmates with clothing and equipment to cycle on Zwift. Ride together with them and break away from everyday life.
Remember #DEVILTIME? That time we made everyone believe the Belgian Red Devils were going win the Euros? Boy, were we wrong about that one. Although mathematically, everything is still possible.
Together with KU Leuven we used our curiosity to answer life’s biggest questions. The answer to “what do advertising people add to society?” remains still a mystery though.
👋🏻,👇🏻,👌🏻, 👏🏻.
KU Leuven wanted to tell everyone that it's okay to be themselves. So we told everyone. Except those who aren’t smart enough to go to a university.
If you ever feel sick and decide to google your symptoms, just search for “that smart campaign for zoekgezond by BBDO”. You'll feel better in no time.
Who loves making campaigns for the rollercoasters and water slides at Bellewaerde? Weeeeeeeeeeeeeeeeee do.
The early bird catches the earworm. So wake and shake, with Qmusic and Maarten & Dorothee.
Sometimes we say: let's put that campaign in the fridge. This campaign was put in a thousands of belgian fridges. As a reminder to recycle that fridge when in brakes down. Mayo-nice!
Fed up with the rising energy prices? Well, so are the electric devices in this campaign we made for Mega.
To celebrate the 60th birthday of the late Luc De Vos, we gave him the best gift a music artist can get. An encore.
A cold shower? No, this campaign for Sunlight, the shower gel that already indulged generations, is the opposite of it.
Heart work pays off. We brightened the lives of cancer patients. By turning millions of Belgians into bright spots.
If you see an ad for VBBB, you’re perfectly normal. If you see a plate on a table, there’s something wrong with you. Like really wrong.
If you have a headache or fever, someone is more likely to say "take a Dafalgan" than "take a pain killer". The biggest proof that we're really creating a reflex.
Making a car with a lot of safety options is nice. Teaching drivers to perform CPR is even better. Check out our heart-stopping work for Volkswagen.
Living rooms. As people who work in advertising we don’t see ours very much. But we made up for it with this campaign for IKEA.
More than 1.2 million Belgians pay too much for their energy bill according to the federal energy regulator, CREG. That is why TotalEnergies Power & Gas Belgium, together with BBDO, AdSomeNoise and Wavemaker, is launching a brand new campaign.
In 2023, Bank Van Breda was looking for a new communications partner. BBDO convinced them with a new brand positioning and creative concept 'U verdient meer’ / ‘Vous méritez plus’. This concept came to life in a first campaign wave in January 2024.
Lidl brings the market sensation to you in its freshest campaign for its fruit and vegetable range.
When Lidl’s number one competitor had a stain on their OOH, we could not just stand there and watch.
"Hmmmm. Aaaaah. Ooooh... Whoaaaa!" It may sound like the beginning of a weird film, but it is the basis of our new campaign for Lidl.
Lidl and BBDO offer consumers a shortcut to answer the most important question of the day.
The start of school can be challenging. But not with Lidl.
BBDO and VDAB want to show people that with the help of VDAB, they can turn their unique set of skills into a job.
2022 was – among other things – the year in which Lidl was elected best supermarket of 2022 by Retailer Of The Year Belgium.
Because diversity, equity, and inclusion matter, ACC, BAM, Creative Belgium, UBA and UMA set DE&I guidelines for our Belgian marketing and communication sector.
With the right training and support, you can more easily uncover the ‘rare bird’ in every job seeker.
And some Douwe Egberts, but that’s kind of the same thing.
After the success of '7 venkels en frambozen’ with Willy Sommers in 2021, Lidl and BBDO decided to have another go at a musical tribute for Valentine’s Day.
For every emotion you feel throughout the day, L'OR has the coffee that goes with it.
Fortunately, this is Belgium, and we speak French and Dutch here. And the wordplay does seem to work in French and Dutch.
What if Snow White invited her evil stepmother to dinner? And what if they became best friends after eating tomate-crevette?
BBDO and Douwe Egberts are launching a campaign in which, over a cup of coffee, the well-known coffee brand invites men to think about the role they want to play in their family.
Is an electric car good for the environment, or not at all? To use less energy, can I replace all my light bulbs with energy-saving ones, but leave them on all night in the children's room?
A defeat in the semi-finals of the World Cup. Euro 2020 postponed. Empty cafes and stadiums, due to the pandemic. The past months left their mark.
Ahh, Christmas. The most wonderful time of the year. Corona, schmorona: Libelle puts her best foot forward to make this year’s Christmas unforgettable.
A skull being crushed. Bones being broken. Intestines being removed. That’s what the radio campaign and online video sound like, at first listen.
Your birthday is not lockdown compatible? Jupiler offers you to postpone it!
During election time, politicians only want one thing: to make a good impression. Lidl decided to give them a Lidl hand.
Through the eyes of a girl and a boy, Ethias shows that we have to get smarter about combining our vehicles.
9 in 10 Belgians keep collecting their old lamps for recycling. So BBDO and Recupel keep on saying thanks.
Sometimes, it’s easier to find the courage to confide over a coffee.
Last summer, Leffe wanted to stimulate the debate. And they succeeded: the 'National Debate National' campaign went international and even made it to the covers of Wall Street Journal, Euronews and ZDF.
The most important thing — if you love life? Not to put it in danger by drinking and driving.
The campaign aims to stimulate social contact among women with aBC (Advanced Breast Cancer).
Because it’s worth way more than we think.
The tastiest news of this summer comes from Jupiler. The Belgian beer brand came up with a remarkable increase: when you order a 25 cl glass in a bar, you’ll get an extra 5 cl for free.
Walibi Belgium has mainly attracted teenagers and adults looking for thrills. Time to do something special for the little ones: not one but two new rides have opened the doors!
BBDO and Brussels Philharmonic launched a contest. But no one knew how to win...
The best way to reposition your brand? Make a statement. And prove it.
Fresh produce needs a fresh campaign. And like every year, there’s humour on the menu.
Take a moment for this yummy radio campaign.
The last big BBDO campaign for Proximus is out there! It’s a multimedia campaign for Epic Combo, the new Proximus pack for at home and on the go.
You know when you achieved particularly good results with your previous campaign, and moreover won an Effie ... well you do it again, duh!
In March, there is so much happening at Carrefour that some would say the promotions are ‘’Fake News’’. Is it true that there is actually a hypermarket to win?
Lidl inspired the nation to show real emotion through a fresh emoji and keep the love fresh. How?
Discover our most fluent launch campaign so far.
A new direction calls for a brand new story and a brand new visual identity.
Our new Proximus campaign helps customers choose between three great gifts with a new Tuttimus subscription.
Walibi celebrates Halloween with the slogan "Enjoy the day... Fear the night".
Rebranding the most widely listened-to radio station in French-speaking Belgium.
Solidaris and BBDO launch a new image-building campaign
There’s a new Manon in town. Next to the iconic Manon and the different Manon Cafés, Leonidas now comes with a brand new praline. In limited edition only.
Recupel’s “light guys” are back, but not as you know them...
Check out how we brought MyFamily to all Flemish parents-to-be.
From now on, Ethias is to be called “The Smartest Insurer in the World”.
Based on the universal statement that ‘hunger is the best sauce’, we created a 100% digital campaign
On July 1st 2018, utility companies Eandis and Infrax merge together to form the brand new Fluvius. We helped them formulate their new brand essence and visual language
BBDO and GSK organise the 6th Week of Migraine
Parking ... it’s often a pain in the a**.
Lidl and BBDO pull an all-nighter during the study period. To give their latest fresh campaign an extra boost, Lidl helps students to get their diploma. How?
Les chiffres sont formels: les maladies cardiovasculaires tuent 7 fois plus de femmes que le cancer du sein.
Last year, Euromelanoma and BBDO launched “Skin Memories”.
During the World Cup, Proximus customers are more than ever #redtogether. Proximus offers free data, from 30 minutes before the match until the final whistle.
In 2018, Proximus continues to show how they want to keep people ‘Always close’ and how their exclusive Tuttimus TV offer plays a leading role in doing this.
We created a TVC that shows Libelle is so much more than just a magazine, and showcase all it’s other sources of inspiration.
Eating fresh food makes you a better person. We made this campaign to prove this, but also to promote Lidl's fresh offering.
Great moments become great memories. And for children, the most extraordinary moments often become the most extraordinary dreams.
This year, Walibi will open the new Exotic World with the eye-catching Tiki-Waka as the new family funcoaster. BBDO has prepared a teasing campaign to enthuse Belgians about the new attractions.
How do you create awareness for the underestimated Parkinson’s disease AND give patients the therapy they need?