With CoffeEmotions, L’OR and BBDO put forward the wide range of coffee varieties the brand has to offer.
Our emotions keep us balanced. They guide us through our daily lives, provide us with information about what’s good or bad for us, keep us moving, and give others a sense of how we feel. That’s why it’s important not to suppress, but to live your emotions.
As a coffee brand, L’OR wants to help you live those emotions more intensely. For every emotion you feel throughout the day, whatever the mood you're in, L'OR has the coffee that goes with it. With CoffeEmotions, we put forward the wide range of coffee varieties the brand has to offer.
This new brand campaign will be launched on VTM and RTL TVI, linking it to the wide range of emotions the TV stations have to offer. On Flemish side, L'OR is proud sponsor of Belgium's Got Talent, with TV billboards and visibility of the L'OR AR experience throughout the show.
AR what? Yes! The L'OR AR experience helps you match a coffee to your current mood.
You can try it out for yourself by clicking here (on mobile) or scanning the QR code below (on desktop) to open the experience in the Instagram app. Feel free to share your result in your stories with the #CoffeEmotions hashtag. ;-)
L'OR CoffeEmotions will run on TV, in OOH, print, social media and in point of sale.