For the end-of-year period, Proximus offers all new Tuttimus clients a choice of one of three great gifts: a smart TV, a game console or a pair of smart speakers. And all at the same price. But how on earth do you make such a choice? HOW, for heaven’s sake?!

BBDO found the answer in childhood, and confirmed that the nursery rhyme “Eeny meeny miny moe” is still a great solution when faced with a difficult choice. The campaign, using a classic punk soundtrack, airs on TV, radio, cinema, posters and social media.