BBDO and TotalEnergies save you a serious cent in a lost moment

More than 1.2 million Belgians pay too much for their energy bill according to the federal energy regulator, CREG. That is why TotalEnergies Power & Gas Belgium, together with BBDO, AdSomeNoise and Wavemaker, is launching a brand new campaign.

It shows that every Belgian can save up to 500 euros on their energy bill and that in typical lost moments, because changing energy suppliers is easier than ever. 

Disclaimer: you can read the rest of this article or you too can save up to 500 euros on your energy bill. Switch to TotalEnergies now.

Our energy bill. We all know that we should review it every year. And yet, we don't do it. That is why this campaign by TotalEnergies Power & Gas Belgium appeals to consumers in a lost moment. Because, for example, you can be disappointed that you missed your bus... or you can use that lost moment to re-evaluate your energy contract and save money. If you switch to TotalEnergies, that is.

The campaign was live in DOOH at locations where we all have time to spare: at bus shelters, in train stations, ... but also in the gym for example. In radio we focus on places where you usually have to wait, such as at the chip shop or in that meeting that just won't start.

We also experience lost moments online. We spend an average of 1 hour and 12 minutes on social media per day, of which a lot is mindless scrolling. That time could be spent more usefully. AdSomeNoise set up a digital campaign that capitalizes on those lost moments online.

Filed under creative

Credits

  • Client

    TotalEnergies Power & Gas Belgium

  • Contacts

    Romina Macaluso
    Pierre de la Caffinière
    Dirk Biesmans

  • Agency

    BBDO

  • Managing Director

    Maarten Vanthemsche

  • Creative Director

    Kwint De Meyer

  • Creatives

    Jannis Min Jou
    Thomas De Boeck
    Jean-Marc Wachsmann

  • Account team

    Alexander Neesen
    Emmy Haegeman
    Alice Stadion

  • Strategy

    Sofie Verstreken
    Tom Ernst

  • Graphic design

    Gaël Fouquet

  • Production company

    Make

  • Producer

    Eva Segers

  • Video editor

    Anton Ceuppens

  • Sound engineer

    Mathieu Schots

  • Digital agency

    AdSomeNoise

  • Account Management

    Orly Vandelanotte
    Anton Roef

  • Digital creation

    Lotte Reynaers
    Sandra Guirad
    Wout Dujardin
    Patrick De Win
    Gert Pauwels

  • Digital Media planning

    Safae El Ahmadi
    Pieter Jadoul

  • Production and Campaign management

    ASN Build
    ASN Connect

  • Media agency

    Wavemaker

  • Communication advisor

    Vincent Laduron

  • Group Account Director

    Veerle Van Roy