We don't know, we don't know anymore, we are lost!
But what we do know is we all want to do what's right.
Lampiris’s ambition is to help people use less and better energy because they are convinced that everyone wants to do well. On the other hand, consumers are inundated with information, which leads to more questions than answers…
And this is where BBDO steps in.
With this new campaign, Lampiris wants to talk to consumers about their raison d'être. The campaign highlights all dilemmas that block us and Lampiris’s response: energy that is always green, and simple solutions to consume less and better.
This positioning is reflected in a new baseline: "We hebben allemaal het beste voor / On a tous envie de bien faire". With their simple, pragmatic solutions, Lampiris helps consumers make the right choice every day. How? By eliminating tricky environmental dilemmas, such as whether an electric car is good for the environment despite its batteries.
To tell this new story, Lampiris and BBDO opted to launch a campaign on television, with rather unusual formats, including a 60" TVC, but also a daily press and online section with an extensive digital campaign (social, display and native).
The soundtrack for this campaign is Michel Fugain's famous song “Fais comme l'oiseau”. With its lyrics and melody, the song perfectly captures consumer sentiment and at the same time translates their desire to contribute to a better world.