For a brand seeking to promote moments of warm, genuine interaction, it is important to determine how to stay relevant in a world where exchanges are increasingly digital. This is the challenge on which this commercial for Douwe Egberts, leader on the coffee market, was based.

An advert that tells the story of Sarah, a young woman caught off guard by her father, at the wrong time. Aware of having interrupted something and hoping to preserve the bond between them, the father decides to send a message to his daughter suggesting they all have a coffee together. A way for him to get in touch using a tool that his daughter is familiar with.

Will she have the courage to share her secret with him? Sometimes, it’s easier to find the courage to confide over a coffee. Douwe Egberts wants to encourage these sincere conversations through its communication. "Because we all have something to share."