It has been quite a year … But some things never change. Christmas will always be about joy, coziness and lots of presents, corona or not. This year, BBDO and Libelle pull out all stops.

A new campaign focuses on spreading a new creative message, based on a very recognizable insight: whatever happens, women always find a solution. And if they don’t, that’s ok too. In the new tv commercial, we sympathize with women in different situations, but they are always on top of their game. Because, that's how women roll.

Adjacent to the image campaign, Libelle sends out smart tactic messages to convince readers about all the nice extras you’ll receive with your magazine the coming festive season.