This year, like every year, Lidl launches a campaign in the holiday period. Most brands present their ideal image of Christmas, whilst everyone knows that it is nothing like that in the real world.
With this insight as a starting point, BBDO reinforces the bond between Lidl and its target audience by honoring the true life Christmas experience, and all the imperfections that go with it. Because it’s everything but the perfect things that make Christmas and New Year’s Eve unforgettable. And this is exactly what Lidl wishes for everyone who counts: unforgettable holidays.