What if Snow White hadn't accepted the apple, but had invited her stepmother to dinner? Fresh tomato filled with shrimp, for example. And what if Little Red Riding Hood, the three little pigs, Hansel & Gretel … had also eaten together with their villains? They would all have lived much more happily ever after.

In our latest campaign, Lidl lets fairytale characters eat together. Because good food really does bring everyone together. Good food from Lidl that is.

In a 30-second TV commercial, various radio spots, and print/out of home posters, we see and hear how all our fairytale characters match perfectly. In fact, Snow White and her stepmother have such a strong bond that they have launched their own Instagram channel where you can follow their adventures throughout the campaign. Be sure to check out @_snowwhite21_.