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Lidl XXL: a heavy promotion

Written by BBDO Belgium Team | Apr 1, 2019 9:14:00 AM

 These past few weeks, Lidl launched its yearly “XXL promotional weeks”. A week where customers get more for the same money.


As a side effect, things can get quite heavy. That’s why the radio commercials announce the promotion in an extremely heavy way. Have a listen. Then, have a valium.