The voice-over states where these sounds actually come from.

They were created during the preparation of a delicious fresh pumpkin soup. So what we actually heard was the cutting of a pumpkin, the removal of pulp and seeds, the breaking of a carrot, etcetera. All registered during a cooking session at BBDO Production’s recording studios.

The radio commercial and online video guides listeners to dekeukenvanlidl.be, where they can discover delicious Halloween recipes.