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Manon Ruby, an explosion of taste

There’s a new Manon in town. Next to the iconic Manon and the different Manon Cafés, Leonidas now comes with a brand new praline. In limited edition only.

Next to the iconic Manon and the different Manon Cafés, Leonidas now comes with a brand new praline. In limited edition only.

Barry Callebaut recently invented ruby chocolate: a special pink chocolate made of ruby cocoa beans. In the hands of the Leonidas master-chocolatiers, it was bound to give something special. Today you can discover the Manon Ruby: its raspberry-buttercream filling and fruity ruby chocolate cover create an explosion of taste.

The visual illustrates that perfectly, as the Leonidas box opens with a pink chocolate explosion. In November, digital abribuses and posters will turn the country pink. And even social media will pinkify. So, in short: the Manon Ruby campaign is a tasty treat.

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Filed under design, brand strategy, creative, retail, copy&content, audiovisual

Credits

  • Strategy

    Wouter Van den Herrewegen

  • Creative Director

    Arnaud Pitz

  • Art Direction

    Eric Leurquin

  • Copywriter

    Vincent De Roose

  • Account Team

    Caroline D’haens
    Emmy Haegeman

  • Production

    Patricia Van De Kerckhove

  • Social

    Adnan Chehima
    Ellen Potoms

  • Video Editing

    Valentin Taminiau

  • Third Parties

    Jekyll n’ Hyde

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