BBDO assembled all the pieces together to create a recognisable campaign follow up. Once again seemingly ordinary messages tell a much bigger story: Dads who secretly want to go all out and have some quality time with their daughter; friends who’ll accept any excuse for an evening full of bromance; and ‘cheaters’ who want to make up with each other.
It’s all possible thanks to Studio 100 TV, the Champions League and Netflix via Proximus, sporting a renewed visual style for the occasion.
The TV and radio commercials, posters and social posts all add up to one clear message: Nowhere else will you find as many TV options and be as close to each other as at Proximus.