This fall, they're recycled and they express a clear "Thanks"! Hence the strategic and creative shift with which BBDO convinced Recupel last spring. This summer they suited the action to the word and negotiated with some of the best recycling municipalities in Flanders, Brussels and Wallonia to bring light to places that could best use it.

For example, last month they installed lighting in the alley next to the Zandstraat in Herentals. And also in the Rue de Garlache in Etterbeek and at the cultural and sports center in Marche-en-Famenne. Each of these places was festively inaugurated during an event for all residents.

Soon, you’ll be able to see the result of this thanks-campaign on social media. Next to this, BBDO created a beautiful, inspiring TV commercial which acts as Recupels’ ultimate “thanks” and call to keep up the good work. Discover the three “light spots” and the TV commercial on recupel.be/merci.