How 714,236 Volkswagen drivers can help make Belgian roads safer.
Reason
As the biggest car brand in Belgium, Volkswagen is aware of its responsibility to help make roads safer. When accidents happen, ambulances cannot always be there in time. But chances are that there will be a Volkswagen driver nearby.
Emotion
Knowing that the first three minutes are crucial for a person’s chance of survival, Volkswagen knew it needed to act. In collaboration with the Red Cross, we called upon all Volkswagen drivers to join free first aid courses at their local dealer. This way, Volkswagen is transforming its 714,236 Volkswagen drivers into potential lifesavers.