This summer, Jupiler & BBDO give you 5 cl extra
The tastiest news of this summer comes from Jupiler. The Belgian beer brand came up with a remarkable increase: when you order a 25 cl glass in a bar, you’ll get an extra 5 cl for free.
To launch the campaign, BBDO created 9 TV commercials, OOH advertising, social posts and in-store advertising.
The big campaign message: Jupiler gives you 5 cl extra… to figure out who’ll pay the next round. Or... to wait for the decision of the VAR. Or... to make the world a better place. Whatever the beer moments of you and your friends look like, Jupiler will help you enjoy them for 5 cl more.
Feeling thirsty? Head over to one of the more than 2000 participating cafés. Santé!
TV commercials
Coasters
Off-trade
