...wouldn’t be a surprise, because with the new Pearle campaign, BBDO didn’t have to look too far. With hilarious, recognisable situations and a forehead-slapping (duh!) ending, it makes going to Pearle a no-brainer. That moment when you’re in the car wearing two pairs of glasses… That moment when all your e-mails seem to be shrieking at you…
Starting from a strong inbound project to get more people into the shop, ‘that moment when’ has now found its way onto TV, radio and social media. Just by seeing this campaign... you'll want to go to Pearle, duh. Or you check out their Facebook page, double duh.