Solidaris, formerly Mutualités Socialistes, launches a new image-building campaign. One that leaves no room for doubt. And one which clearly asserts the raison d'être of Solidaris’ brand and organization: "because your health deserves the best". The main characters of this campaign are real Solidaris workers. They tell us why they work for Solidaris. They tell us about their job, passion and mission, giving an unquestionable power to the campaign message.
In fact, the recruitment for this campaign proved the authenticity of Solidaris’ message: when the announcement was put out, the staff responded en masse. This internal engagement, which the campaign slogan clearly expresses, is what makes Solidaris stand out. The new image-building campaign is supported by a series of products that materialize Solidaris' proposal.